In a competitive app market with numerous Android devices and ratings and reviews influencing your success, there are some things that you must be taking care of.
Many assume that there shouldn’t be so much to do other than coming up with a good app. Isn’t a good product just enough to sell itself? Well, the sad truth is – no, it’s not. There is a lot of research and strategic thought that have to be done to ensure that an app will be visible for the right target group or during a search on the Google play store.
PlayBytes, an online series by Google shares some helpful tips about getting discovered on Google Play search, here’s the inaugural episode by Dan Lavelle followed by tips we’ve summed up:
1. Test Your AppThere is nothing like first impression, and users that experience a bug (Crash, UI not showing right or usability issues) in an app will most probably drop it right away, 96% of the straggling users will write up a bad review, and 44% will immediately delete the app says a recent mobile app survey.
It is crucial to test your app prior to the launch and with each new update. Try services as TestObject to conduct mobile app testing including stress testing, Install and launch on multiple Android versions and devices and custom UI testing from your browser in a matter of minutes.
2. Get Your App Out ThereBeginner’s tip: If it’s your first time publishing, verify that your app is actually published (not on draft) and available on the production track (not on the alpha or beta tracks). If you recently moved your APK to alpha or beta tracks, make sure you click the “Move to Prod” on the version you want to push to production.
Remember: it may take up to a few hours for your changes to appear on Google Play.
3. Target Your AudienceDouble check your configurations to make sure your app is visible for the right audience you have defined. Check your app’s pricing and distribution page to make sure you have targeted all the countries you want to distribute to, click show options to verify you haven’t restricted distribution to any particular wireless carrier
4. Define CompatibilityMake sure your configurations don’t exclude any device. From the APK page under supported devices click “see list” to view the device compatibility list. By default you will see all the supported devices but you can also filter your list to see unsupported devices (due to your configurations) or devices you have manually excluded.
To show in search results for a specific device consider its feature requirements. click the APK version number to get a summery of your app’s details:
For some of the criteria, devices that don’t support your APK will de automatically omitted.
For example: if your app’s minimum API level is 16+ only users of JellyBean and above will see your apps on search results when searching Google play on their device.
5. Title and DescriptionGoogle encourages us to come up with titles that are focused, unique and avoid too many common words (Why? They obviously won’t tell). The description should be thorough but remember that most of the text will be hidden under a “Read More” button. Make sure you include what’s most valuable and important to users above that fold.
Don’t be afraid to think about your app marketing with SEO mindset. Keywords will get your app to the people who are looking for it. Search makes the vast majority of installs, so help your users find you by incorporating the most important keyword in your app’s title and as early as possible in your app’s description.
Check out this great talk by Google Play’s Ankit Jain.
6. Research For InsightsGetting more data about user behaviour can be critical to improving your apps. You can integrate mobile app analytics from Google Analytics to insights about your user behaviour, judge the effectiveness of your marketing efforts and get a better understanding of your audience.
Read more here: On Which Devices Should You Test Your App?
7. Nothing Like User ExperienceLastly and most importantly you should aim to deliver a high quality and lasting experience for users. Encourage users to provide feedbacks and +1 recommendations. Remember to respond to users that have had a bed experience that can be the difference in making a 1 star review into 5.
Read on how to improve your app store ratings.
I know it’s obvious, but if Google takes the time to note this, There must be some misunderstanding regarding those basics. Good Luck and don’t forget to Test at all times!